Everything You Need to Know About Public Sector Media and Content Preferences — in One Package

The GovExec Intelligence/Market Connections content marketing and media engagement reports are the go-to sources of information regarding content markeitng preferences and media consumption behaviors of the public sector audience.

The content marketing report gets to the “why” and the “what” of your B2G marketing strategy, covering things like:

• The types of content decision makers want during each stage of the buyer’s journey.
• What that content needs to include to be perceived as valuable (new this year).
• What event and webinar attendance look like for next year.

The media engagement report covers the "where" and the "when," answering questions like:

• What digital publications does your audience read?
• What sources do they trust?
• How much time does your audience spend reading news during the workday? 

Both studies represent the views of hundreds of state/local decision makers—all of whom are decision makers. Whether you want to ensure your message is finding the right people within the federal audience, or you plan to step up state and local outreach efforts, the combined pages of these two reports will help you make choices that align with your company’s broader goals and budget needs while increasing the impact of your marketing efforts.

Investment: $500 for each report 

Bundle Package: Both reports for $750