The 2024 playbook, analysis, and research will help with the following:

Tactics that will help provide the best return for your company

• Content marketing is at the heart of B2G sales. A favorable meeting with a critical decision-maker, a valuable case study placement, or a significant social media engagement can all be key stepping stones to bigger successes. But how do you know which tactics to use and when? The seven plays within the playbook will help you decipher what approaches to take and adjustments to make in your marketing plans and strategies.  

Deciding where to focus your attention over the next quarter (or year)

• The public sector marketing landscape is constantly in flux. Sales cycles are slow and long. What can you do to influence decision-makers, and at which stage of the buying process should you provide what type of information? How can you influence the outcome? 

Learning what your audience needs and wants from you

• Your customers' needs and wants will change depending on where they are in the buyer's journey. For example, the type of information they prefer to use to aid decision-making will change depending on whether they're doing early research, determining their needs, or ready to make choices.