Marketing 4 the Public Sector: Content Marketing Review 2024 Data Report

How can your marketing stand out from the crowd? By giving the audience EXACTLY what they need and want.

Market Connections is known in the B2G space for delivering actionable insights that help marketers get the greatest ROI for their marketing efforts. The M4PS Content Marketing Review provides B2G marketing teams with tactical insights that will result in high-performing campaigns.

The 2024 M4PS Content Marketing Review report is available for purchase now!

This study gets to the “why” and the “what” of your B2G marketing strategy to help you make choices that align with your company’s broader goals and budget needs.

The report covers:

• The types of content decision makers want during each stage of the buyer’s journey.
• What that content needs to include to be perceived as valuable (new this year).
• What event and webinar attendance look like for next year.
• And so much more tactical information.

You get all of this for only $500!

Get your copy of the report today.

About the Study

This study represents the views of 300 federal and 200 state/local decision makers—all of whom are decision makers. Whether you are interested in creating a broad awareness campaign or designing a more focused agency-based marketing effort, you can expect the information and content within the report to provide pertinent, actionable information to inform your marketing plans and strategies.

About Market Connections

Market Connections, a portfolio platform of GovExec, delivers actionable intelligence and insights that enable improved business performance and positioning for the public sector. The custom market research firm is a sought-after authority on preferences, perceptions, and trends among the public sector and the contractors who serve them, offering deep domain expertise.